The fourth quarter of 2023 has come,and the year-end shopping season that sellers have been waiting for is here!The domestic Singles’Day sales has been successfully concluded,and Double Twelve,New Year's Eve,Black Friday,Net One,Christmas Sale,Halloween,Thanksgiving,and New Year will come soon.

A few days ago,TIKTOK,SHEIN,TEMU,Amazon,Aliexpress and other major cross-border platforms,have also announced the peak season promotion time,where is the best occasion for major cross-border sellers to sprint sales.

Overseas markets and cross-border e-commerce platforms are ready for the arrival of the shopping season!

"11.11"has become the biggest sales season of Russian e-commerce

On October 19,Huang Xiao,president of the Greater China region of the Russian e-commerce platform Ozon,said at the 2023Ozon Global China Summit held in Hangzhou that Ozon has launched the Singles’Day promotion and is promoting the flow promotion and price subsidy plan of"10 billion rubles".Ozon's China business plans 300%year-on-year GMV growth in 2024.

Ozon is one of the top two e-commerce platforms in Russia,with GMV(gross merchandise value)of 832.2 billion rubles(about 62.75 billion yuan)in 2022,which is expected to double in 2023.In the past year,Ozon has brought in 38 million SKUs from China and helped 40,000 Chinese sellers generate revenue;Orders for Ozon's China business increased about 6 times year-on-year,and GMV increased about 7 times year-on-year.

"Europe's Top 10 Cross-Border E-commerce Platforms:Aliexpress Ranked No.1

On the eve of Singles’Day,the third-party organization"Cross-Border Commerce Europe"selected the latest"Europe's top 10 cross-border e-commerce platforms"with reference to consumer evaluations:Aliexpress ranked No.1;Esty,Amazon,and eBay ranked No.2-4;and Temu entered the list for the first time and ranked No.9.The ranking will give a boost to the year-end consumption season promotion of overseas e-commerce platforms.

Aliexpress:Focus on Localization,Different Strategies for Different Markets

In the Russian market,Aliexpress will cover many cities in Russia through multiple channels and provide discount subsidies for pop-up products;the bonded warehouse in Uzbekistan reduces the logistics cost and provides additional traffic support.

In Spain and France market,Aliexpress will realize 5-day delivery in many countries,and the fastest next-day delivery in Spain;it launches the first TV spike activity;and links many offline stores to create an immersive shopping experience.

In the Brazilian market,Choice can achieve 10-day delivery;Aliexpress will co-brand its activities with offline brands and link up with 10 million fan-level online celebrities.

In the U.S.market,Aliexpress cooperates with star spokespersons and thousands of influencers,and carries out flash mob activities in many major cities offline.

In the Korean market,with the help of Korean spokesperson Ma Dong-seok,AliExpress will invest millions of dollars in channels such as subways and television.It will also collaborate with internet celebrities to launch multiple influencer group-buying activities,resulting in a market exposure of over 200 million."

In the Middle East market,AliExpress will link hundreds of Internet celebrities with goods,and jointly promote thousands of explosive videos with social media;For high-priced goods,the platform will invest large subsidies;If the goods are set up in Saudi Arabia,there will be more Saudi traffic tilt;Logistics in the six Gulf States will also be upgraded.

Cainiao:Opening of Southeast Asia Eight-Day Delivery E-commerce Ocean Express

On October 19th,Cainiao International and South China COSCO Shipping Container Lines announced the opening of Southeast Asia's eight-day e-commerce shipping express line.This shipping product is especially customized for cross-border e-commerce.The time spent on the whole chain can be about five days faster than similar products on the market,and the service guarantee of"late arrival will be compensated"is provided.

In response to e-commerce customers'demand for time-sensitive fulfillment,the two sides jointly opened a"green channel service"at the port of origin to save cargo waiting time.