As the first town signing cooperation agreement of industrial zone with Alibaba,Yuhang positively present the application of cross-border e-commerce of traditional foreign trade enterprises of textile clothing from atmosphere shaping,ecological building and leading cultivation,so as to push the branding,quality and characteristic development.Nearly ten local cross-border e-commerce enterprises with billions of yuan have been the benchmark of the domestic industry.Based on the leisure industry of Yuhang,there have been 10 leading enterprises and more than 30 cross-border e-commerce.The cross-border e-commerce retail export volume of industrial clusters exceeds 200 million dollars.

On October 30,2020,a cross-border service team formed by Hangzhou Cross-border E-commerce Comprehensive Experimental Zone Office,Ebrun and its platform and service organization enters into Yuhang.Government,platforms and service suppliers raise suggestions for all the problems met by the enterprises.

Amazon global fashion category account manager,Jasper Zhou,says, “Traditional foreign trade has been suspended,and Amazon is not a blue sea anymore.Many cross-border enterprises may have increase in order this year,but they may not keep the increase in next year,so we should focus on the future.The new sellers could develop new brands and the old one could consolidate their brands.”Amazon is strict with the management of intellectual property right,and sellers should pay full attention to do well in their brands.The logic behind it is to reasonably run accounts instead of making use of black technology to run Amazon with the idea to clear the inventory since you would be extremely possible to fail.The enterprises determining to do cross-border e-commerce must study the options and operation is much more important.Many little green-bird enterprises could have a study in tutoring institutions to know the platform rules at least.

Zhang Haoyuan from eBay has found from the long-term platform operation and communication with sellers.In such“high-end”market of emerging technology electronic category,you should not only needs a pair of“smart eyes”to judge the market trend,and you should also need a powerful backstage business ability.Here are the mainly three aspects.

R&D innovation:You should present some products that meet or even lead the market demand along with the trend,which is the winning secret of sellers of emerging technology products;

Supply chain management:It is mainly shown in logistics delivery.A reasonable,healthy and effective logistic system could affect the shopping experience of consumers and the financial health index of Chinese sellers.

Brand:The brand image sharing good reputation would not only improve the cognition of commodities,cultivate the loyalty of consumers and increase the product premium.Meanwhile,it would also drive the seller page traffic and purchase conversion rate to achieve the differentiated profit growth.

Besides,Zhang Haoyuan also orders sellers with four attentions to prepare for boom season.

First is the core of the product.There should be difference among options.Sellers should make a market research in advance,including share,advantage,trend and other aspect.Then,they should understand how much supplier resources there are and then prepare the goods according to the specific product structure.

Second is the key of the account of operation.Master the quality control system and improve anti-risk ability to accumulate good praise since the top-rated seller(TRS)would improve the exposure and ranking.

Furthermore,the whole cross-border is also very important.For the arrival of boom season,you should add the staff of customer services and logistics.There should be knowledge training of products for new staff for the convenience of the on-duty on holidays.Meanwhile,you should not forget to make bonus according to the performance of staff.

Finally,choose proper equipment to prepare for the boom season.This equipment includes logistics solution schedule,platform resource aiding and training support,etc.