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New Way for Cross-border E-commerce Transformation of Eiderdown Home Textile Enterprises in Xintang, Xiaoshan
2020-12-05 20:28

The eiderdown industry in Xintang could be traced back to the feather processing factory in the middle of Qing Dynasty. After the liberation, all kinds of feather processing factories were increasing.

The eiderdown industry in Xintang could be traced back to the feather processing factory in the middle of Qing Dynasty.After the liberation,all kinds of feather processing factories were increasing.In 1982,the first Xiaoshan eiderdown enterprise was set in Xintang.In 1990,Xiaoshan eiderdown factory worked with Australia to invest 600 thousand dollars to set up a joint venture,Zhejiang Beitian Goose Feather Thread Products Co.,Ltd.to open the prelude to the great development of eiderdown industry in Xintang.

There are 78 scaled-above industrial enterprises in Xintang street,including 53 enterprises of eiderdown and its thread products and 30 export enterprises.In 2019,the sales value of eiderdown and the thread products industry is close to 11 billion yuan.All kinds of eiderdown enterprises include washing down processing,down products processing,down machinery and down products fabrics,auxiliary accessories in a full set,which forms an obvious industrial agglomeration effect and supporting advantages of industrial chain.

On August 6,2020,a cross-border service team formed by Hangzhou Cross-border E-commerce Comprehensive Experimental Zone Office,Ebrun and its platform and service organization enters into Xintang street.In the exchange and communication seats,many enterprises suggests the question to successively transform the cross-border e-commerce.The government and principals of relevant platforms raises some pertinent suggestions.

Zhang Haoyuan of eBaypoints out that the enterprises that have never engaged in cross-border e-commerce should make a full preparation in the front period.Firstly,the enterprises need to change the opinion,including doing costless business,products of same quality,domestic e-commerce,

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Secondly,build up the opinion of core competitiveness of products.Building up brand has been an important strategy of cross-border e-commerce.Then,precisely master the technology trend and accurately analyze the purchase behavior,so as to present the products meeting and leading the consumers’need.

In the end,the supply chain needs a refining management.The specialized staff should be employed to improve the operation efficiency.

Xie Heming from E Wayby:Firstly,enterprises should change their minds rapidly.Many enterprises still has order thinking.The original process of foreign trade order is order first and production later,but the cross-border e-commerce is product first and selling later.We need to deliver goods to oversee houseware when we have no order yet,but many executives still have no such idea.The risk,cost and late earnings are unknown.The domestic e-commerce is relied on 30%products+70%operation,but the cross-border e-commerce is relied on 70%products+30%operation.Besides,there are only 30%of the real item in the 70%products and the rest of 40%are in supply chain management.For example,you would have no idea of where the quilt would be sold,but you must prepare all of the types as stock,and you must have a try of each type.Then you would have experience after one failure and then you would have a better solution to the problem of supply chain.

Secondly,logistics issue.For example,quilt would be delivered by air,so the logistics cost is so high.There would be 4 good turnovers within one year if it is good or there would be 3 times,which needs a pre-judgement.

Thirdly,human resource is very important.It needs the principals for little project who must know the rule without being good at operation rule.The core of the platform should be realized before matching actual operator.

Linda He of Amazon:Enterprises should choose products according to their supply chain,so as to build up their own team slowly.Mattress,tapestry,gravity blanket are the key products of household goods.The consumption habit of family users in each area should be in the consideration.For example,Japan would think highly of festival culture;as for western regions,the sales would soaring when you prepare the new products of next year in the Black Friday and Christmas.You could have a suitable positioning according to the consumption habit in various regions in choosing products.

Director of publicity department of Hangzhou Cross-border E-commerce Comprehensive Experimental Zone Office,grade-one research Wu Changhong:The epidemic makes vast of oversea consumers change from offline to online,and the consumption habit has been greatly affected.It is hard to change once their habit has been shaped,so enterprises should master the trend.Enterprises should go to the training organized by Hangzhou Cross-border E-commerce Comprehensive Experimental Zone to learn about the knowledge of cross-border e-commerce.Enterprises should communicate with government.There are so many supporting policies in government,but they are strange to enterprises,which causes the serious inequality of information.In addition,government,enterprise,universities and platforms should establish a cooperation to help enterprises to go out.

[Statement] The article is the author's independent view and does not represent the position of this website.
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