中文 | EN
How Does the Hometown of Knitting and Pen Making, Tonglu, Transform to Cross-border E-commerce?
2020-12-05 20:26

Tonglu County textile and knitting industry could be traced back to the beginning of the last 1990s. With the benefit of a wave of international industrial transfer after reform and opening up, the traditional textile and knitting industry of Asia’s Four Little Dragons was changed to the domestic. With the development of more than 20 years, knitwear industry has formed a scale exceeding ten billion yuan.

On July 14,2020,a cross-border service team formed by Hangzhou Cross-border E-commerce Comprehensive Experimental Zone Office,Ebrun and its platform and service organization enters into Tonglu County to explore the way of hometown of knitting and pen making,Tonglu,transform to cross-border e-commerce?

Tonglu County textile and knitting industry could be traced back to the beginning of the last 1990s.With the benefit of a wave of international industrial transfer after reform and opening up,the traditional textile and knitting industry of Asia’s Four Little Dragons was changed to the domestic.With the development of more than 20 years,knitwear industry has formed a scale exceeding ten billion yuan.There are more than 2300 needle textile enterprises,and the number of people engaged reaches 34 thousand.The entire industry achieves the annual output value is 17.68 billion-yuan,accounting for 22%of the whole county.The main products are knitted garments,woven garments,silk shirts,hats,scarves,shawls,selling to America,European Union,Japan,Southeast Asia and more than 30 countries and regions.Hengcun Town is the gathering area of the industry and it has been determined as the national textile industry cluster pilot unit by China Textile Industry Association with the honor of“famous knitting town in China”.

Fenshui Town has been officially granted to be“hometown of pen making in China”by China Light Industry Federation and China pen making Association in 2002.The pen making industry of Fenshui Town has been emerged in the end of the 1970s,and it has been formed to be a block economy integrated with product design to mold processing,raw material supply,components matching,processing and production,and then to product packaging,logistics sales. “Smart pen town”has been selected to be the first batch of special town of Hangzhou successfully.There are nearly 1000 enterprises of pen making and supporting products in the town.There are more than 3000 types of ball point pen,neutral pen these two series in the town.The total output of the industry achieves 7.6 billion pcs and the gross industrial output value is 6.28 billion,accounting for 65.8%of the gross output value of the whole town.According to the equipment and scale,there has been annual production capacity of 18 billion pens.The sum of ballpoint pen produced by the enterprise’s accounts for 70%of the total output of Zhejiang Province and 40%of that in the country.

For the industrial belt in Tonglu,the principals of all platforms and service institutions make suggestions:

Zhang Lei from Turno Tehnologylectures the experience of cross-border e-commerce from three dimension:product,technology and management.

Product breaks through the upper limit.The capacity,quality and innovation of products is the root of project to keep making breakthrough.Enterprises should think highly of the quality and consider whether it would bring any negative comment for the products;and then it is the cost control and management.They should think about whether there is competitive pricing in the market and the stability of goods supply that determine whether the products would have a shortage or not.Besides,the product iteration speed determine whether there would be different products in the market.

Technology catalyzes increase.The application and reform of operation skills is the catalyzer of the project increase.The core character of operation talent should include the following features“good at thinking,proficient in sorting,brave to challenge and happy to explore”.Zhang Lei says, “Experience is worse than features since the rule of platform is changing,so the experience would be useless when it is changed.”There must be the logic of universality behind the algorithm. “The bottom logic of commercial activity is interlinked,so the so-called experience must be explained with understandable logic.The untransferable experience should not be the successful one.”

Management decides the floor level.The quality of management ensures the floor level of project,and it is the basis of project operation.The management quality is shown in the strategy and implementation,process,system,market promotion and target achievement.If you want to do well in management,you should be clear with each step and the workers would undertake the job with a plan.Their efficiency would be greatly increased.

Cai Xiahui from Alibabapoints out that there are three features for the stationery industry to transform to cross-border e-commerce.Firstly,brand.Enterprises need to build up their own IP since there would be a huge brand effect if the enterprise could link the IP with the famous brand.Secondly,abundancy.It means the stationery should be in abundant and beautiful images with creation and characteristics.Thirdly,uniqueness,it means they should have special function and usage;even some products would have its own exclusive patent.These three points are key categories of stationery,especially for pen.

[Statement] The article is the author's independent view and does not represent the position of this website.
Top News
Contact Us

Name*

Company*

Email*

How can we help*

Ok Cancel