Discover Hangzhou:Silk Road Angel Live Streaming Season Officially Launched Today

Helping Enterprises Win More Traffic and Efficiently Sail Overseas

Reporter:Li Yin

In 2020,with Covid-19 continuing to spread overseas, “live video streaming”has emerged as a major channel in the traffic explosion era.In the next three to five years,it is expected that live videos,such as webcasts,will become the most important way for small and medium-sized foreign trade enterprises to attract more online traffic.This year,the China Import and Export Fair was held online for the first time,which took cross-border e-commerce live streaming to a new historical height.2020 is likely to be seen as the genesis of this industry.

The“Discover Hangzhou:Silk Road Angel Live Streaming Season”was launched on August 17,2020 under the leadership of the Hangzhou Cross-border E-commerce Comprehensive Pilot Area.This is one of a series of activities of the 2020 China(Hangzhou)Cross-border E-Trade Festival.Guests present at the launch event included Chen Weijing,deputy director of the Construction Leading Group Office of the Cross-border E-commerce Comprehensive Pilot Area,Wang Peng,a senior expert in the media and content ecology operations of AliExpress,Lisa Hong,CEO of LinkJoint,and representatives from Hangzhou WOTOKOL Network Technology Co.,Ltd.,etc.,Hangzhou Chijing Network Technology Co.,Ltd.,Hangzhou LinkJoint Information Technology Co.,Ltd.,etc.

The“Discover Hangzhou:Silk Road Angel Live Streaming Season”is dedicated to helping cross-border e-commerce companies expand their sales channels and win new orders.It also aims to help overseas brands conduct online campaigns and cultivate thousands of new and popular brands.In addition,the season strives to build Hangzhou into the world's first cross-border e-commerce live-streaming city,and turn it from China’s to the world’s e-commerce capital.

This activity has two major elements,namely“exploring goods”and“exploring streamers”.As the name suggests,the former mainly helps sellers find suitable products that better meet the needs of overseas consumers and improves their market competitiveness,while the latter is committed to finding excellent,appropriate and trendy streamers on a global scale with the aim of making“live commerce”a major new trend.

Chen Weijing,in her speech at the launch ceremony,said: “Thanks to the development of the 5G information era and the influence of social media marketing,major cross-border e-commerce platforms and Multi-Channel Network(MCN)institutions have launched their own live-streaming functions one after another.Compared with domestic e-commerce webcasting,cross-border webcasting requires sellers to consider the language and cultural differences in distinct regions.People who are proficient in local languages and have a deep knowledge of their own products and local consumption habits are needed to sell products through streaming.”In domestic live commerce streaming,the hosts tend to continuously lower the product prices;however,in overseas webcasts,consumers are more concerned about the brand,quality and service of products.Domestic live-streaming,which mainly features people making small purchases,is very different from its overseas counterpart,which mainly features large-scale purchases.Therefore,understanding these essential differences will help businesses seize opportunities and thus improve their core competitiveness.

New opportunities can be created in a crisis and new patterns can be developed amid changes.Thanks to the advantages of the straightforward online trade model,the de-layering of the supply chain,and the direct consumption terminal,cross-border e-commerce has become the fastest-growing new trade mode during the pandemic.As the cornerstone of the new e-commerce area in Hangzhou's“Six New”,the Hangzhou Cross-border E-commerce Comprehensive Pilot Area will actively implement the guiding spirit of“focusing on the domestic market with a‘dual circulation’growth model in which the domestic and international markets reinforce each other”,which has been promoted by General Secretary Xi Jinping.Also,by giving full play to the unique advantages of cross-border e-commerce,the Hangzhou pilot area will create better opportunities for orders,markets and overall market share,create new business models to help overcome difficulties in foreign trade,and strive to build a pioneering city in China and a first-class global city in the field of cross-border e-commerce.The pilot area will strive to be a“bellwether”and allow cross-border e-commerce to fully demonstrate the superiority of socialism with Chinese characteristics in the new era.The Live Streaming Season of“Discover Hangzhou:Silk Road Angels”will help enterprises to open online channels for brands to go overseas with greater interactivity and enhanced efficiency.