中文 | EN
Launch Five Series of Activities and Implement Three Types of Policy Support
2020-04-22 09:09

The key to cross-border e-commerce is to have vision and attitude,and to be independent rather than following the trend.

Recently,Yibang power held a dialogue with Li Feng,vice president of superstar technology.Li Feng shared superstar technology's experience in transforming cross-border e-commerce,and put forward a series of suggestions for Chinese enterprises to go to sea.

Transforming from OEM to cross-border e-commerce,focusing on its own brand

In China,it has become a leading star technology in the handicraft industry(such as lighting tools,hardware tools,etc.),and in order to seek a longer-term development,it has also started to make efforts to cross-border e-commerce in the past two years.

Although the business in China has been quite mature,superstar technology has boldly taken the step of cross-border e-commerce.Li Feng said that superstars should be their own brands,and the best and fastest way to export their own brands is to do cross-border e-commerce.

The ultimate goal of most entrepreneurs is to maximize the profits of enterprises.As a traditional enterprise,superstar technology comes from OEM.According to Li Feng,the most important thing for superstars is their products.If they want to become a century old enterprise,they must have their own brand to have a say.Based on years of production experience,superstar not only knows the brand environment of the whole manufacturing industry,but also knows the price in the market.

Of course, "theory and practice"need to go hand in hand.Li Feng told Yibang power that in addition to mastering these basic conditions,superstar technology also has its own overseas warehouses in the United States,Canada,Europe and other regions.In addition to entering Amazon and aliexpress,superstar also has its own independent local cat network.

However,the impression that superstar gave us before was that it was a production factory.As an enterprise,its popularity abroad is not low.But as a brand,superstar still needs to do some homework.Everything is ready,only owe Dongfeng,but this"Dongfeng"needs to be promoted by superstar technology.Li Feng said that although superstar brand awareness is lacking,superstar can"buy awareness".In the past two years,superstar technology has continuously acquired major brands in the United States,Europe and other regions.With the popularity of its own products and major brands,marketing is not a problem.

Inventory pressure is the initial"resistance"team research and development is the"main force"of the enterprise

It is a process from 0 to 1 for enterprises to expand a new field.This process is inevitably an experience of exploration,error,summary and maturity.It is the same with the attempt of superstar technology in the field of cross-border e-commerce.

Li Feng told Yibang power that in the early stage of cross-border e-commerce,the biggest difficulty superstar encountered was inventory pressure.For this reason,superstar technology also specially built a warehouse of more than 5000 square meters.

Li Feng explained: "superstars are very strict in positioning and requirements of products at the early stage,but due to lack of experience,consumers will complain if they are not satisfied.Over time,products lose competitiveness and consumers lose confidence in us."

Indeed,in the early stage of doing cross-border e-commerce,many enterprises open overseas markets in the form of goods distribution,which will not bring satisfactory services to consumers,but will increase their own inventory pressure.

Li Feng said that superstar didn't know which models of products would sell well at the beginning,so there were more products in stock.With the maturity of experience,the selection began to have a direction.At present,superstar's SKUs in the field of cross-border e-commerce have been cut from about 300 to about 150.The price is also about 30%cheaper than the products on the market.With the price advantage,the superstar has reversed the initial situation.In addition,the after-sales customer service ability has been strengthened.The number of customer service personnel has doubled compared with last year.At present,the cross-border return rate is basically zero.

Manufacturing industry is the most important industry is new product development,the importance of R&D team is self-evident.Li Feng said that superstar has set up a special operation team in the field of cross-border e-commerce,but has not set up a special cross-border R&D team.At present,the enterprise has more than 700 domestic and foreign patents,with a total of more than 200 R&D teams,which are shared for foreign trade and cross-border e-commerce.One advantage of this is that resources can be shared.

Europe and the United States have huge market development space.The blue ocean market is not"blue"for the manufacturing industry

For those who have not been exposed to hardware or hand tools,most of them feel that the repurchase rate of these products is not high,and they will be more complex and difficult than other categories when transporting or customs clearance,but the opposite is true.

Li Feng told Yibang power that the current market of superstar technology is mainly in Europe and the United States,and most of the products sold overseas are hardware tools,including lighting tools,flashlights,knives,pliers,screwdrivers,etc.,whose users and consumption are even greater than the demand for clothing.Because Americans are very particular about DIY design,even decoration is done by themselves,and many people use tools once,with a high rate of re purchase.

In addition,the clearance of hardware products is not different from other categories,even simpler than that of textiles,because textiles also involve quotas,anti-dumping,etc.,while hardware products are not so complex.Therefore,as a whole,there is still a large space for the development of European and American markets.

In addition to the European and American markets,in terms of the strategic development of globalization,superstars also take a fancy to the Japanese market.It is reported that in August last year,superstar established a subsidiary in Japan.Li Feng said that Japan's manufacturing industry is developed,and rarely purchases from foreign countries.With localized manufacturing as the leading factor,the establishment of subsidiaries in Japan not only expands the international market of superstars,but also can learn from the experience and technology of Japanese manufacturing industry.

Of course,superstar technology is also actively distributing emerging markets such as Southeast Asia.For other categories,it may be the blue ocean market,but for the manufacturing industry,at present

[Statement] The article is the author's independent view and does not represent the position of this website.
Top News
Contact Us

Name*

Company*

Email*

How can we help*

Ok Cancel