In recent years,with the development of mobile internet and the popularity of smartphones,the digital entertainment industry,represented by games,animation,e-sports,smart entertainment software and hardware,has experienced strong growth.It has become a fertile ground for many practitioners in the field of outbound businesses.

However,when it comes to expanding their applications to foreign markets,application software also faces inevitable industry pain points.One of these pain points is the challenging issue of payment-related problems,which has troubled many application merchants who are looking to expand internationally.These problems include difficulties in opening overseas accounts,managing funds,dealing with constantly changing policies of application stores,lack of experience in the payment industry,and low efficiency in channel response.In addition,due to the fact that international companies often face various payment methods and currencies from different countries and regions,the complex payment tool integration methods and high currency exchange costs can significantly reduce the efficiency and profitability of the company’s operations,affecting its long-term development.

LianLian Global has developed a comprehensive cross-border financial solution that integrates collection,payment,exchange,and management functions to cater to the diverse payment needs of merchants expanding overseas.With this all-in-one solution,businesses can easily handle global payments,collections,payments,multi-channel fund distribution,and currency exchange operations through a single management platform,providing peace of mind for Chinese brands venturing abroad.

It is reported that LianLian Global has launched a cross-border payment service called LianLian App Payment,specifically targeting Chinese game and app developers and publishers looking to expand overseas.Currently,this service supports popular app markets such as AppStore,Google Play,and Huawei App Gallery,as well as advertising monetization channels including Google AdSense/AdMob,Meta Audience Network,Unity Ads,Applovin,Pangle,and Liftoff.It aims to provide efficient and convenient one-stop payment solutions for Chinese app developers and publishers.

In addition,LianLian Pay provides a one-stop cross-border payment solution for various business scenarios,such as game product trading platforms,anime production technical service fees,and game localization translation fees.This solution includes foreign currency/RMB bank recharge and collection for domestic and overseas customers,supplier fund settlement,and profit withdrawal to their domestic and overseas corporate accounts.Multiple fund flows are supported throughout the entire process of fund collection,payment,management,and exchange.Furthermore,it also supports payment and collection in major global currencies as well as local currencies in Southeast Asia,Latin America,and the Middle East,and enables batch distribution with just one click.

Over the years,leveraging the global licensing layout,proprietary technology platform,and extensive network of partners,LianLian Global has collaborated with industry ecosystem partners to create an all-in-one cross-border trade service platform.This platform integrates global payment collection,acquiring,currency exchange,financing services,tax refund,and one-click store opening,to empower Chinese brands to expand overseas and connect with the global market.

In the future,LianLian Global will continue to play a role as a comprehensive cross-border trade service company.We will focus on industry needs,innovate business models,and continuously improve services and products.Our goal is to help companies establish a stable presence in international markets and achieve long-term business growth.